Giraffe do not compete with livestock for grazing (like zebras for example) so they are often not targeted by local communities. Nonetheless, if conservation is to be effective, the residents of an area and the communities that surround it must be engaged with the mission, feel part of the process and be able to see tangible benefits from the work.

In the areas where we work, one of the greatest needs of the community is basic facilities to improve their ways of living. By improving conditions for communities we make their daily lives easier and generate positive attitudes towards any work we do in the area. In rural Kenya for example, more than 15 million people do not have access to clean water. Small acts such as putting in a new water pipe to supply a community can make major differences to people’s lives, and even save lives.

By offering small improvements to communities we gain their trust, which in turn means our education programmes are more effective, and we receive improved feedback about conservation concerns in those areas, for example we may get increased reports of poaching, because the community now trust us and wants to help.

Therefore, improvement of facilities leads to increased community engagement and trust, making our education programmes more effective and enabling us to carry out our mission more effectively.

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