We use the results of our research to assist in the development of long term conservation plans for giraffe in the wild, and government strategies.

Giraffe are often not considered a conservation priority and are frequently overlooked in conservation or management plans. This chart demonstrates just how small the population of one sub-species, the Rothschild's giraffe, is in comparison to some other species that receive a lot of conservation attention.

Effective conservation of giraffe involves the preservation of large tracts of habitat. This habitat is also often home to hundreds of other mammal, bird and insect species, and so by conserving giraffe we inadvertently also protect other species as well. This makes the giraffe an excellent umbrella species.

By conserving giraffe, not only do we protect one of Africa’s most iconic species, we also protect exceptional levels of biodiversity. By contributing such a great deal to wildlife conservation, we assist the country's economy by ensuring the preservation of the wildlife tourism industry.

For example, in 2011, wildlife tourism contributed 750 million USD to Kenya's economy and provided 14% of the country's employment. The loss of wildlife in Kenya would have catastrophic effects. By conserving giraffe, we protect habitat, hundreds of other species and safeguard the future of the wildlife tourism industry. Ultimately we are protecting the future for millions of Kenyan citizens and aiding development.

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